Case Study:
Employee Recognition

Welcome Break is one of the UK’s leading motorway service operators, managing 52 service areas and 31 hotels across the country. They serve over 85 million customers each year at their facilities. With an annual turnover of £630 million and a workforce of 5,000 employees spread across 83 sites, Welcome Break is committed to maintaining a robust employee recognition program that resonates with its diverse team.
Welcome Break approached I-Tel Group with the need for an innovative employee recognition initiative in time for the Christmas season. The challenge was multifaceted: the existing market solutions for Christmas hampers were not only prohibitively expensive but also impersonal. Moreover, the volume required and the tight timeline added complexity to sourcing suitable items for a 5,000-strong workforce.

5000 employees

85 million customers

83 sites

Our solution

I-Tel Group proposed a tailored solution to design and deliver bespoke Christmas hampers that would align with Welcome Break’s brand and meet their budgetary constraints. Despite challenges in sourcing equal numbers of each item due to the large volume and tight deadlines, I-Tel managed to create appealing, varied hampers that included specialised gifts like a chocolate-filled, branded Christmas bauble. The initiative was well-received and set the foundation for further bespoke projects, including Easter hampers and sourcing charitable items such as Pudsey Bears for retail sales and custom charity buckets.

Staff Recognition and RewardsDesignPrintProductionProcurementLogistics & Warehousing

The results

The custom hampers were a success, leading to an expanded collaboration between Welcome Break and I-Tel Group.


The projects evolved to include not just seasonal hampers but also a range of bespoke gifts and charitable fundraising items, enhancing employee morale and engagement.


The adaptability of the solution provided by I-Tel Group ensured that each employee felt recognised and valued, significantly boosting the internal culture and reinforcing Welcome Break’s commitment to its staff.

What our clients say

“From the offset I-Tel’s professional approach and attention to detail built up tremendous trust within our leadership team. The final product selection was a perfect balance for the team but more importantly the level of social value attained during and after the project. We were thrilled to support, via I-Tel, social care charity Real Life Options with their new sensory needs centre and absolutely delighted with the work placement opportunities this venture has afforded. For a one-off project to deliver a legacy of this nature is inspiring and hugely impressive. I fully endorse their submission for Best Initiative to Deliver Social Value Through Procurement and look forward to working with I-Tel Group on further collaborative projects.”

Nicola Marshal

People Director

Gareth Shaw, I-Tel Group

Gareth Shaw

Senior Procurement Consultant

Gareth has over 19 years’ experience in commercial procurement contract management across both public and private sector. Holding senior positions at the Ministry of Justice and Turner and Townsend Gareth has overseen several multi million-pound contracts.
Guiding I-Tel in best practice and sustainability while offering practical solutions to steer our procurement team towards red tape reduction and compliant, efficient services.

Gareth Thompson

Legal & Compliance

Gareth is a qualified, senior commercial solicitor with 30 years’ experience. As counsel to the directors Gareth brings a wealth of experience to enhance I-Tel’s legal compliance and ensure supply chain legitimacy.
Overseeing all our commercial agreements and supporting the individual requirements of our clients, Gareth brings tremendous credibility to the whole organisation.
Dee Sarikaya, Head of Marketing, I-Tel Group

Dee Sarikaya

Head of Marketing

An impressive background with blue chip companies Dee is a former global B2B Commercial manager for Dyson. A proven track record in marketing and communications Dee is responsible for I-Tel’s client onboarding and messaging.
With huge experience in strategic international campaigns and working effectively in cross-functional teams Dee brings strong commercial acumen alongside an excellent ability to interact and influence at all levels.
Paul Keenan, Head of Client Services, I-Tel Group

Paul Keenan

Head of Client Services

Paul has over 30 years’ experience in B2B sales in both the public and private sector and heads up our client services division. Overseeing high value public and private sector contracts Paul has in depth knowledge of the industry.
Key contact to senior management and C suite clients with a problem solving, customer service excellence ideology.
Andrew Plummer, Operations Director, I-Tel Group

Andrew Plummer

Operation Director

A co-founder from the outset Andy has headed the operations team for I-Tel group. An engineer by trade Andy has a vast experience in manufacturing, logistics and warehousing.
Overseeing the day to day complexities of our hybrid model and ensuring all the individual parts function to produce the seamless highly efficient business model we see today.
Melvin Gauci, MD, I-Tel Group

Melvin Gauci

Managing Director

Managing Director and founding partner at I-Tel Group. Mel has been instrumental in transforming the business from a start-up cartridge manufacturing facility to an innovative forward thinking procurement company.
With 15 years at the helm and in depth knowledge of I.T. infrastructure and data analysis I-Tel Group is today one of the latest key players in the indirect procurement space.

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