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Case Study:
Social Care Collaboration

Serving over 85 million customers annually and hosting major brands like Waitrose, Starbucks, KFC, and Burger King, Welcome Break is not only a hub for travellers but also a community partner committed to corporate social responsibility (CSR). With a workforce of 5,000 employees across 83 sites and an annual turnover of £630 million, Welcome Break strives to leverage its vast network to support community and social care projects.
While Welcome Break had established itself as a leader in service operations, the company sought to deepen its impact in the communities it serves, particularly through supporting social care initiatives. The challenge was to integrate meaningful social care collaborations into their corporate structure that could generate tangible community benefits while aligning with their business operations.

£5000 raised for Real Life Options

85 million customers

5000 employees

Our solution

In partnership with I-Tel Group, Welcome Break embarked on a strategic plan to enhance their CSR efforts, focusing on two key areas:

 

Charitable Fundraising

Implemented a company-wide fundraising initiative that engaged both employees and customers to support local social care charities, facilitated by our connections and influence. This included the pivotal introduction of Welcome Break to Real Life Options, which set the stage for meaningful collaboration.

 

Social Care Work Placements

Developed a programme to offer work placements within I-Tel Group’s production team for individuals from social care backgrounds to create the employee engagement hampers. This initiative aimed to integrate these individuals smoothly into the workforce, providing them with valuable job experience, enhancing their employment prospects and personal growth.

CSR & ESGProduction

The results

The collaboration coordinated by I-Tel Group between Welcome Break and Real Life Options, and now with MacIntyre, has yielded impressive outcomes:

 

Successfully raised over £5,000 for Real Life Options through various initiatives.

 

Effectively facilitated work experience placements for several individuals from social care backgrounds. This initiative provided valuable job skills and experience, enhancing participants’ employability and confidence.

 

These efforts have not only bolstered Welcome Break’s reputation as a socially responsible business but also strengthened community ties and made a lasting impact on local social care services. The positive momentum has continued as Welcome Break has since begun collaborating with MacIntyre, further extending their support for social care through targeted fundraising activities.

What our clients say

“From the offset I-Tel’s professional approach and attention to detail built up tremendous trust within our leadership team”

Nicola Marshal

People Director

Gareth Shaw, I-Tel Group

Gareth Shaw

Senior Procurement Consultant

Gareth has over 19 years’ experience in commercial procurement contract management across both public and private sector. Holding senior positions at the Ministry of Justice and Turner and Townsend Gareth has overseen several multi million-pound contracts.
Guiding I-Tel in best practice and sustainability while offering practical solutions to steer our procurement team towards red tape reduction and compliant, efficient services.

Gareth Thompson

Legal & Compliance

Gareth is a qualified, senior commercial solicitor with 30 years’ experience. As counsel to the directors Gareth brings a wealth of experience to enhance I-Tel’s legal compliance and ensure supply chain legitimacy.
Overseeing all our commercial agreements and supporting the individual requirements of our clients, Gareth brings tremendous credibility to the whole organisation.
Dee Sarikaya, Head of Marketing, I-Tel Group

Dee Sarikaya

Head of Marketing

An impressive background with blue chip companies Dee is a former global B2B Commercial manager for Dyson. A proven track record in marketing and communications Dee is responsible for I-Tel’s client onboarding and messaging.
With huge experience in strategic international campaigns and working effectively in cross-functional teams Dee brings strong commercial acumen alongside an excellent ability to interact and influence at all levels.
Paul Keenan, Head of Client Services, I-Tel Group

Paul Keenan

Head of Client Services

Paul has over 30 years’ experience in B2B sales in both the public and private sector and heads up our client services division. Overseeing high value public and private sector contracts Paul has in depth knowledge of the industry.
Key contact to senior management and C suite clients with a problem solving, customer service excellence ideology.
Andrew Plummer, Operations Director, I-Tel Group

Andrew Plummer

Operation Director

A co-founder from the outset Andy has headed the operations team for I-Tel group. An engineer by trade Andy has a vast experience in manufacturing, logistics and warehousing.
Overseeing the day to day complexities of our hybrid model and ensuring all the individual parts function to produce the seamless highly efficient business model we see today.
Melvin Gauci, MD, I-Tel Group

Melvin Gauci

Managing Director

Managing Director and founding partner at I-Tel Group. Mel has been instrumental in transforming the business from a start-up cartridge manufacturing facility to an innovative forward thinking procurement company.
With 15 years at the helm and in depth knowledge of I.T. infrastructure and data analysis I-Tel Group is today one of the latest key players in the indirect procurement space.

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