Case Study:

Heineken, the world’s most renowned international premium beer brand, operates in nearly every country, boasting an impressive portfolio of over 300 brands including Amstel, Sol, Tiger, and Birra Moretti. With a history dating back to 1873 and employing over 85,000 people globally, Heineken is a powerhouse in the beverage industry. Their Evergreen global business strategy reflects their resilience and adaptability.

The challenge

Heineken sought to enhance employee engagement across its UK operations to align with the company’s longstanding values and adaptability ethos. The goal was to develop a staff engagement programme that not only motivates and retains employees but also resonates with Heineken’s diverse brand portfolio and international presence.

85,000 staff

300 brands

£23 billion turnover

Our solution

After being recommended by another client, I-Tel Group was invited to a competitive tender and won the contract to develop Heineken UK’s staff engagement programme. We introduced an end-to-end, cross-brand engagement solution that deeply integrates with Heineken’s Evergreen strategy. Our approach included:


Designing and implementing customised employee engagement kits.


Streamlining the delivery and management of engagement initiatives across various brands.


Leveraging social media to boost employee participation and brand visibility.

Staff Recognition and RewardsProcurementPrintDesignProduction

The results

The staff engagement programme was a resounding success, evidenced by:


Enhanced employee satisfaction and retention across Heineken UK.


A wave of positive social media coverage that boosted Heineken’s brand image.


I-Tel Group received multiple enquires from other organisations, and interest to support Heineken internationally.

What our clients say

“I-Tel Group’s creative ideas and fantastic concepts have been hugely impactful and impressive. Their service levels from production through to delivery have been outstanding.”

Andrew Lamb

Head of Talent Acquisition & Star Pubs & Bars TA Partner

Gareth Shaw, I-Tel Group

Gareth Shaw

Senior Procurement Consultant

Gareth has over 19 years’ experience in commercial procurement contract management across both public and private sector. Holding senior positions at the Ministry of Justice and Turner and Townsend Gareth has overseen several multi million-pound contracts.
Guiding I-Tel in best practice and sustainability while offering practical solutions to steer our procurement team towards red tape reduction and compliant, efficient services.

Gareth Thompson

Legal & Compliance

Gareth is a qualified, senior commercial solicitor with 30 years’ experience. As counsel to the directors Gareth brings a wealth of experience to enhance I-Tel’s legal compliance and ensure supply chain legitimacy.
Overseeing all our commercial agreements and supporting the individual requirements of our clients, Gareth brings tremendous credibility to the whole organisation.
Dee Sarikaya, Head of Marketing, I-Tel Group

Dee Sarikaya

Head of Marketing

An impressive background with blue chip companies Dee is a former global B2B Commercial manager for Dyson. A proven track record in marketing and communications Dee is responsible for I-Tel’s client onboarding and messaging.
With huge experience in strategic international campaigns and working effectively in cross-functional teams Dee brings strong commercial acumen alongside an excellent ability to interact and influence at all levels.
Paul Keenan, Head of Client Services, I-Tel Group

Paul Keenan

Head of Client Services

Paul has over 30 years’ experience in B2B sales in both the public and private sector and heads up our client services division. Overseeing high value public and private sector contracts Paul has in depth knowledge of the industry.
Key contact to senior management and C suite clients with a problem solving, customer service excellence ideology.
Andrew Plummer, Operations Director, I-Tel Group

Andrew Plummer

Operation Director

A co-founder from the outset Andy has headed the operations team for I-Tel group. An engineer by trade Andy has a vast experience in manufacturing, logistics and warehousing.
Overseeing the day to day complexities of our hybrid model and ensuring all the individual parts function to produce the seamless highly efficient business model we see today.
Melvin Gauci, MD, I-Tel Group

Melvin Gauci

Managing Director

Managing Director and founding partner at I-Tel Group. Mel has been instrumental in transforming the business from a start-up cartridge manufacturing facility to an innovative forward thinking procurement company.
With 15 years at the helm and in depth knowledge of I.T. infrastructure and data analysis I-Tel Group is today one of the latest key players in the indirect procurement space.

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