After being recommended by another client, I-Tel Group was invited to a competitive tender and won the contract to develop Heineken UK’s staff engagement programme. We introduced an end-to-end, cross-brand engagement solution that deeply integrates with Heineken’s Evergreen strategy. Our approach included:
Designing and implementing customised employee engagement kits.
Streamlining the delivery and management of engagement initiatives across various brands.
Leveraging social media to boost employee participation and brand visibility.
The staff engagement programme was a resounding success, evidenced by:
Enhanced employee satisfaction and retention across Heineken UK.
A wave of positive social media coverage that boosted Heineken’s brand image.
I-Tel Group received multiple enquires from other organisations, and interest to support Heineken internationally.
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