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Case Study
Heineken Sustainability
In an innovative move to combine sustainability with employee engagement, I-Tel Group proposed a unique initiative to Heineken to recycle used beer cans into Christmas decorations. This idea aimed to promote environmental responsibility while offering a creative outlet for employee participation.
The challenge
The challenge for I-Tel Group was to develop a sustainable, engaging project that could utilise Heineken’s product waste – specifically, used cans – in a way that reinforced the company’s commitment to sustainability and engaged employees in a meaningful activity.
Our solution
I-Tel Group presented the following concept to Heineken:
Collection of used Heineken cans from various sites.
Use of the finished products as part of Heineken’s holiday decor in offices and factories, or as gifts that employees could take home.
The results
As a proposed initiative, the expected outcomes were to include:
Reduction in waste through the recycling of used cans.
Increased employee engagement through hands-on creative workshops.
Enhanced perception of Heineken as a leader in corporate sustainability efforts.
What our clients say
“I-Tel Group’s creative ideas and fantastic concepts have been hugely impactful and impressive. Their service levels from production through to delivery have been outstanding.”
