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Case Study
Heineken Netherlands
Following the successful implementation of the staff engagement program in the UK, interest from Heineken’s Netherlands team prompted a tailored approach to replicate this success within their regional framework. The Netherlands team recognised the potential for a similar programme to enhance employee satisfaction and align with local cultural nuances.
The challenge
The primary challenge was adapting the successful UK employee engagement program to fit the Dutch market, which has its unique cultural and organisational dynamics. There was a need for a programme that resonated with the Dutch employees’ values and work environment while maintaining the core principles of Heineken’s global brand.
Our solution
I-Tel Group developed a bespoke employee engagement brochure tailored specifically for the Dutch market. This included:
Translation and localisation of engagement materials to align with Dutch cultural norms.
Development of region-specific engagement initiatives that include local festivals and holidays.
Customised branding to reflect Heineken Netherlands’ local identity.
The results
While the programme was a proposal, it showcased the potential benefits:
Anticipated enhancement of employee morale and brand loyalty within Heineken’s Dutch operations.
Expected increase in employee participation in localised engagement activities.
Forecasted improvement in overall employee satisfaction and retention rates.
What our clients say
“I-Tel Group’s creative ideas and fantastic concepts have been hugely impactful and impressive. Their service levels from production through to delivery have been outstanding.”
