Case Study
Heineken Netherlands

Following the successful implementation of the staff engagement program in the UK, interest from Heineken’s Netherlands team prompted a tailored approach to replicate this success within their regional framework. The Netherlands team recognised the potential for a similar programme to enhance employee satisfaction and align with local cultural nuances.
The primary challenge was adapting the successful UK employee engagement program to fit the Dutch market, which has its unique cultural and organisational dynamics. There was a need for a programme that resonated with the Dutch employees’ values and work environment while maintaining the core principles of Heineken’s global brand.

Add an interesting statistic here

Add an interesting statistic here

Add an interesting statistic here

Our solution

I-Tel Group developed a bespoke employee engagement brochure tailored specifically for the Dutch market. This included:


Translation and localisation of engagement materials to align with Dutch cultural norms.


Development of region-specific engagement initiatives that include local festivals and holidays.


Customised branding to reflect Heineken Netherlands’ local identity.

Staff Recognition and RewardsProductionPrintProcurementLogistics & Warehousing

The results

While the programme was a proposal, it showcased the potential benefits:


Anticipated enhancement of employee morale and brand loyalty within Heineken’s Dutch operations.


Expected increase in employee participation in localised engagement activities.


Forecasted improvement in overall employee satisfaction and retention rates.

What our clients say

“I-Tel Group’s creative ideas and fantastic concepts have been hugely impactful and impressive. Their service levels from production through to delivery have been outstanding.”

Andrew Lamb

Head of Talent Acquisition

Gareth Shaw, I-Tel Group

Gareth Shaw

Senior Procurement Consultant

Gareth has over 19 years’ experience in commercial procurement contract management across both public and private sector. Holding senior positions at the Ministry of Justice and Turner and Townsend Gareth has overseen several multi million-pound contracts.
Guiding I-Tel in best practice and sustainability while offering practical solutions to steer our procurement team towards red tape reduction and compliant, efficient services.

Gareth Thompson

Legal & Compliance

Gareth is a qualified, senior commercial solicitor with 30 years’ experience. As counsel to the directors Gareth brings a wealth of experience to enhance I-Tel’s legal compliance and ensure supply chain legitimacy.
Overseeing all our commercial agreements and supporting the individual requirements of our clients, Gareth brings tremendous credibility to the whole organisation.
Dee Sarikaya, Head of Marketing, I-Tel Group

Dee Sarikaya

Head of Marketing

An impressive background with blue chip companies Dee is a former global B2B Commercial manager for Dyson. A proven track record in marketing and communications Dee is responsible for I-Tel’s client onboarding and messaging.
With huge experience in strategic international campaigns and working effectively in cross-functional teams Dee brings strong commercial acumen alongside an excellent ability to interact and influence at all levels.
Paul Keenan, Head of Client Services, I-Tel Group

Paul Keenan

Head of Client Services

Paul has over 30 years’ experience in B2B sales in both the public and private sector and heads up our client services division. Overseeing high value public and private sector contracts Paul has in depth knowledge of the industry.
Key contact to senior management and C suite clients with a problem solving, customer service excellence ideology.
Andrew Plummer, Operations Director, I-Tel Group

Andrew Plummer

Operation Director

A co-founder from the outset Andy has headed the operations team for I-Tel group. An engineer by trade Andy has a vast experience in manufacturing, logistics and warehousing.
Overseeing the day to day complexities of our hybrid model and ensuring all the individual parts function to produce the seamless highly efficient business model we see today.
Melvin Gauci, MD, I-Tel Group

Melvin Gauci

Managing Director

Managing Director and founding partner at I-Tel Group. Mel has been instrumental in transforming the business from a start-up cartridge manufacturing facility to an innovative forward thinking procurement company.
With 15 years at the helm and in depth knowledge of I.T. infrastructure and data analysis I-Tel Group is today one of the latest key players in the indirect procurement space.

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