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Case Study:
Entain Group

Entain plc, a leading international sports betting and gambling company, owns prominent brands like bwin, Coral, Ladbrokes, PartyPoker, and Sportingbet. Listed on the London Stock Exchange and part of the FTSE 100 Index, Entain approached I-Tel Group in 2019 to enhance asset management across its extensive retail network of approximately 2,500 Ladbrokes and Coral shops. Following a successful initial collaboration, Entain extended its contract in 2023, entrusting I-Tel with a broader scope of services.

The challenge

Entain faced significant challenges in managing the lifecycle of critical assets within its retail locations. The company required a solution that could handle reactive asset replacements efficiently and comply with stringent regulations, including the Waste of Electrical and Electronic Equipment (WEEE) Directive. The scale of operations, with thousands of retail outlets, demanded a robust system to manage volume purchases, storage, deployment, and disposal of assets seamlessly.

£4.3 billion turnover

2500 UK stores

25,000+ employees

Our solution

I-Tel Group developed a comprehensive end-to-end asset management solution tailored to Entain’s needs.

 

Sourcing and Storage

Secured and stored replacement assets in dedicated warehousing spaces, ensuring readiness for deployment.

 

Installation and Removal

Managed the unpacking, installation of new equipment, and removal of old assets, including disposal in compliance with WEEE regulations.

 

Asset Management Platform

Implemented a sophisticated asset management platform to handle the full lifecycle of assets, including routine maintenance and essential checks.

ProcurementRecyclingLogistics & Warehousing

The results

The implementation of I-Tel Group’s asset management solution delivered substantial benefits to Entain, including:

 

Enhanced Efficiency

Streamlined the process of replacing and managing assets across all retail locations, reducing downtime and operational disruptions.

 

Regulatory Compliance

Ensured full compliance with WEEE and other relevant legislation, providing peace of mind and reducing potential legal risks.

 

Lifecycle Management

Improved tracking and management of asset performance over their lifecycle, facilitating better planning and budgeting.

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What our clients say

“I-Tel are responsive and provide a level of service that is hard to match.”

Ed Caroll

Retail Support

Gareth Shaw, I-Tel Group

Gareth Shaw

Senior Procurement Consultant

Gareth has over 19 years’ experience in commercial procurement contract management across both public and private sector. Holding senior positions at the Ministry of Justice and Turner and Townsend Gareth has overseen several multi million-pound contracts.
Guiding I-Tel in best practice and sustainability while offering practical solutions to steer our procurement team towards red tape reduction and compliant, efficient services.

Gareth Thompson

Legal & Compliance

Gareth is a qualified, senior commercial solicitor with 30 years’ experience. As counsel to the directors Gareth brings a wealth of experience to enhance I-Tel’s legal compliance and ensure supply chain legitimacy.
Overseeing all our commercial agreements and supporting the individual requirements of our clients, Gareth brings tremendous credibility to the whole organisation.
Dee Sarikaya, Head of Marketing, I-Tel Group

Dee Sarikaya

Head of Marketing

An impressive background with blue chip companies Dee is a former global B2B Commercial manager for Dyson. A proven track record in marketing and communications Dee is responsible for I-Tel’s client onboarding and messaging.
With huge experience in strategic international campaigns and working effectively in cross-functional teams Dee brings strong commercial acumen alongside an excellent ability to interact and influence at all levels.
Paul Keenan, Head of Client Services, I-Tel Group

Paul Keenan

Head of Client Services

Paul has over 30 years’ experience in B2B sales in both the public and private sector and heads up our client services division. Overseeing high value public and private sector contracts Paul has in depth knowledge of the industry.
Key contact to senior management and C suite clients with a problem solving, customer service excellence ideology.
Andrew Plummer, Operations Director, I-Tel Group

Andrew Plummer

Operation Director

A co-founder from the outset Andy has headed the operations team for I-Tel group. An engineer by trade Andy has a vast experience in manufacturing, logistics and warehousing.
Overseeing the day to day complexities of our hybrid model and ensuring all the individual parts function to produce the seamless highly efficient business model we see today.
Melvin Gauci, MD, I-Tel Group

Melvin Gauci

Managing Director

Managing Director and founding partner at I-Tel Group. Mel has been instrumental in transforming the business from a start-up cartridge manufacturing facility to an innovative forward thinking procurement company.
With 15 years at the helm and in depth knowledge of I.T. infrastructure and data analysis I-Tel Group is today one of the latest key players in the indirect procurement space.

I-Tel Time is a bespoke service that can be tailored to your specific business needs. In order for us to advise you on this service please let us know some business details and select the services you’re interesed in from the list.

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